The chain of mountains of the Hindu Kush is the natural boundary of the ancient India with Persia and central Asia. It is from here that the sacred river Indus comes down from the highest valleys with unbridled force.
It’s a rough and wild land difficult to get to and populated by fierce warriors who challenge every day the intrusion of progress. This is a land the time forgot where neither people nor landscapes are contaminated by technology. Here travelers can fall in love with the air that they breathe and with the state of mind that overcomes someone until they become part of the mountain and part of the people changing clothes, habits and religion.
The unforgettable fragrance of the Hindu Kush is made of the aroma of its forests, of its wood fires and the smells of the bazaars overflowing with oriental spices and things to eat.
Hindu Kush is the perfume that unites both the sacred and the profane. The aromas of incenses and perfumed woods are woven together with those of the sensual and appetizing fragrances of oriental spices. Hindu Kush is the fusion of the archetypal smells which, in the unconscious mind of man, symbolise life’s pleasures (culinary spices) and inward research (incense and aromatic woods).
Close your eyes and breathe in, Hindu Kush is like taking a walk in an Indian market, where clouds of incense smoke escape through the open doors of temples to be mixed with the perfumes of the east, ginger, cumin, nutmeg and pepper.
Take a step inside and all is peace, silence and meditation, take a step outside and you find the crowd rushing here and there, noises and confusion.
For these reasons Hindu Kush is a perfume for people who feel attracted by eastern mystics, in which the sacred and the profane become confused in the everyday life, and for many people simply to smell it is an emotional experience because it generates the state of mind they are inwardly looking for.
Hindu Kush is not loved by everybody, this should teach us to be humble and make us reflect that harmony between physical and inner realities is not an aim in itself but is merely a mean to reach a much higher goal.
Hindu Kush was granted 4 stars in “The Guide” by Luca Turin and Tania Sanchez