Why Luca Turin stopped his quarterly updates to The Guide?


It is always a pleasure to speak with Luca, of course I did not ask him directly why he and Tania had stopped but rather I expressed how much I missed his reviews.

He told me that I could not imagine how boring and deluding it was to smell 2000 perfumes a year, 1500 of which were totally inept.

I imagine he would love to write epic reviews about great fragrances, about perfumes that would inspire to him new parables and analogies, that would make him imagine new words and concepts, that would allow him use his great culture to describe the subtle and strange harmonies of scents. Instead of that he became tired of always having to find new “vacheries” (nastinesses) for products of fine perfumery barely worthy of being shampoo fragrances.

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